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Stories on Stories: Does Book Marketing with Instagram Stories Really Work?
An indie publisher's Instagram reveals unexpected challenges to the strategy behind stories.
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Do Video Posts Perform Best on Book Publishing Instagram Accounts?
Book publishers mostly post photos over videos on Instagram, and research suggests they won't be changing that any time soon.
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How to Use Hiring Posts on LinkedIn to Promote Publishing Jobs
Learn how publishing houses on LinkedIn stack up to best practices for attracting new hires.
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3 Ways Book Publishers Can Increase Engagement on Cause Marketing Tweets
Not all cause marketing tweets are created equal, but these 3 strategies helped top book publishers.
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3 Ways Publishers Use Personal Pronouns in Instagram Post Captions
Learn the 3 ways publishing companies use personal pronouns in Instagram captions to connect with their readers.
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To Verb or Not to Verb: A Tip for Your Instagram Book Marketing Plan
What should publishers know about the effects of call-to-action verbs on their Instagram engagement?
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Do Kickers Used as Instagram Caption Hooks Increase Engagement?
Use market research to find the catchiest kickers that will engage your audience.
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