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Neuter the Gender-Neutral Guidelines: Language on Twitter
While the experts suggest that content creators should always use gender-neutral language, the results of this research suggest that the Twitter populace doesn’t agree.
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How the Big 5 Publishers Market on Twitter
Learn the Big 5 Publishers' strategies to direct market to your target readers on Twitter.
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Will Emoji Drive Your Twitter Engagement?
Marketing experts recommend using emoji in tweets, but does the principle hold true for publishing houses on Twitter?
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3 Ways Book Publishers Can Increase Engagement on Cause Marketing Tweets
Not all cause marketing tweets are created equal, but these 3 strategies helped top book publishers.
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