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Neuter the Gender-Neutral Guidelines: Language on Twitter

By Staff
November 05, 2022 12:01 AM
While the experts suggest that content creators should always use gender-neutral language, the results of this research suggest that the Twitter populace doesn’t agree.
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How the Big 5 Publishers Market on Twitter

By Staff
December 16, 2021 11:39 AM
Learn the Big 5 Publishers' strategies to direct market to your target readers on Twitter.
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Will Emoji Drive Your Twitter Engagement?

By Staff
December 01, 2021 04:50 PM
Marketing experts recommend using emoji in tweets, but does the principle hold true for publishing houses on Twitter?
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3 Ways Book Publishers Can Increase Engagement on Cause Marketing Tweets

By Staff
October 13, 2021 03:59 PM
Not all cause marketing tweets are created equal, but these 3 strategies helped top book publishers.
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