Staff
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4 Ways to Motivate Your Audience and Increase Engagement on Instagram
Motivating Instagram followers may feel like foreign territory for motivational speakers. These four tips for motivating your Instagram audience can help!
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Up Close and Personal: Increasing Engagement on Instagram for Authors
Find out how sharing personal details with your fans can increase your engagement on Instagram.
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Neuter the Gender-Neutral Guidelines: Language on Twitter
While the experts suggest that content creators should always use gender-neutral language, the results of this research suggest that the Twitter populace doesn’t agree.
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Can Tagging on LinkedIn Boost Engagement?
Law firms that congratulate their employees through tagging on LinkedIn can boost engagement and improve social media employee advocacy programs.
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How the Big 5 Publishers Market on Twitter
Learn the Big 5 Publishers' strategies to direct market to your target readers on Twitter.
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Capitalizing on Captions to Captivate an Audience
Book publishers statistically improve their follower interaction using key elements of Instagram captions—and you can, too.
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Getting Interactions With Books on Instagram
Publishers tend to post more pictures of books (their products) instead of human faces, but that might not be such a bad thing.
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Emoji: Do They Work with Instagram Book Marketing?
When book publishers use emoji in their Instagram marketing, their key is balancing quality and quantity.
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Will Emoji Drive Your Twitter Engagement?
Marketing experts recommend using emoji in tweets, but does the principle hold true for publishing houses on Twitter?
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