513130 - Book Publishers
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The Power of Frequent Giveaways on Instagram
Who doesn’t love free things? Companies can wield this appeal as a powerful social media strategy.
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What Makes an Effective Instagram Bio?
Whether it’s the first day of school, a first date, or a job interview, a good first impression makes you memorable and interesting.
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To ask or not to ask? Increase Engagement One Question at a Time
When you ask someone a question, you are more likely to receive a response—does this work with Instagram captions?
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Neuter the Gender-Neutral Guidelines: Language on Twitter
While the experts suggest that content creators should always use gender-neutral language, the results of this research suggest that the Twitter populace doesn’t agree.
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How the Big 5 Publishers Market on Twitter
Learn the Big 5 Publishers' strategies to direct market to your target readers on Twitter.
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Capitalizing on Captions to Captivate an Audience
Book publishers statistically improve their follower interaction using key elements of Instagram captions—and you can, too.
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Getting Interactions With Books on Instagram
Publishers tend to post more pictures of books (their products) instead of human faces, but that might not be such a bad thing.
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Emoji: Do They Work with Instagram Book Marketing?
When book publishers use emoji in their Instagram marketing, their key is balancing quality and quantity.
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Will Emoji Drive Your Twitter Engagement?
Marketing experts recommend using emoji in tweets, but does the principle hold true for publishing houses on Twitter?
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Best Book Hashtags for Promoting Authors, Books, and Publishers on Instagram
Book-promoting hashtags require some trial and error, but don't despair! Instead, gain an edge using specific hashtags and general principles.
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How to Promote Your Book Trailer on YouTube by Optimizing Keywords
Time to swallow a bitter pill: book trailers don’t get much attention on YouTube. Can optimization help solve this problem?
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How Well Are Publishing Companies Using YouTube Keywords? 3 Stats for 4 Companies and More
The right YouTube keywords in your video title and tags optimize the searchability of your videos in an industry that underuses keywords.
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The Rule of Thirds: Could Book Publishing Be as Easy as One…Two…Three?
Does the rule of thirds that governs social media marketing really correspond with a publishing house's follower count?
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5 Ways Publishers Use Imperatives in Instagram Captions
Placement and creativity make all the difference when publishers use calls to action on Instagram.
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Ideal Facebook Post Length for Publishing Companies
Why aren't publishing companies following industry standards for ideal Facebook post lengths?
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Writing Captions: Are Questions the Answer?
Motivate your readers on Instagram to respond with variety of creative questions.
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Wordy Business Blogs for the Win?
Maybe being wordy in business blogs isn't such a bad thing after all.
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